Marketing for architects who'd rather be designing.
Bytown runs your Google and LinkedIn ads and fills your pipeline with the developers, multi-family owners and custom residential clients you actually want to work with. Without turning you into a marketer.
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Bytown AI · campaign draft
You didn't spend seven years in studio to become a marketer.
But the firm doesn't run without pipeline. Here's what that looks like in most firms your size.
Feast or famine.
You're slammed for eight months, then the phone goes quiet and you're explaining payroll to your spouse. The gap between projects is the thing that kills firms your size — not bad design.
Referrals are a plan with no floor.
The day your network goes quiet is the day your pipeline does. Your best rainmaker retired. Your biggest client got bought. And LinkedIn posts from a junior aren't going to fix it.
You can't run ads on Saturday night.
You tried it once. You paid a contractor $2,000 and got one tire-kicker asking about a kitchen reno. The dashboard still haunts you. You swore off marketing until you had to do something.
Here's what developers would see.
Drafted by Bytown, in the language your buyers actually speak. Reviewed by a human marketer before a single dollar gets spent.
Appears when developers search "multi-family architect Brooklyn"
Here's the 4-week schematic package we delivered to a Brooklyn developer last month — approved on first submission. See why 3 of the top 10 NYC developers now send us their RFPs first.
Targets: Development principals, acquisitions teams, NYC metro
Every campaign drafted by Bytown. Reviewed by a human marketer. Approved by you before a single dollar runs.
A marketing team that already speaks architect.
Describe your firm once. Bytown writes, launches and tunes the ads. A human marketer reviews everything before it goes live.
Qualified inquiries. Not kitchen renos.
Bytown targets the commercial developers, multi-family owners and custom residential clients that actually match your book. No more sorting through 47 homeowners who found you on Google.
Ad copy you'd put your stamp on.
No agency boilerplate. The AI drafts copy in the language developers and RFP committees respect. A human marketer tightens it. You approve it. Then it runs.
Know the CAC before you fund it.
Every dollar tracked to a click, a lead, a meeting, a signed contract. You can say "fund it" or "kill it" on Monday morning with a coffee in your hand.
Two channels. One inbox. Zero ad managers to learn.
Bytown runs Google Search and LinkedIn Sponsored in parallel, then hand-delivers the qualified leads to your inbox. You decide who to call.
We ran one campaign. Three commercial inquiries in 30 days. Two became meetings. One became a $4.2M mixed-use project. I used to dread marketing. Now I check the dashboard between site visits.
Questions principals actually ask
Yes — and they already are. Commercial developers, multi-family owners and custom residential clients Google firms before they call. The only question is whether they find you or the firm two zip codes over. Bytown gets you in front of them on Google and LinkedIn with targeted search and prospecting ads.
Agencies want a 6 to 12 month retainer, a discovery call, a brand strategy deck and a three-month ramp. Bytown launches campaigns the day you describe your firm. Every dollar is tracked to a lead. You can turn it off tomorrow with no penalty and no awkward exit email.
Yes. You tell Bytown your typologies, your market radius, and your ideal client — e.g. "multi-family 20-60 units in Brooklyn + Queens." The AI builds keyword lists, ad copy and targeting around that, and a human marketer reviews everything before it goes live.
Organic LinkedIn reaches the people already in your network — the ones who know you. Paid LinkedIn reaches the developers, acquisitions teams and asset managers you've never met. That's the lane where new work actually comes from, and it's the one you can't tap with a Sunday-night post.
If you want to, yes. Every campaign is drafted by the AI, reviewed by a human marketer, and sent to you for sign-off before anything goes live. Bytown drafts. You stamp. Nothing launches without your name on it.
Your next commercial project is out there
Googling right now.
The firm three zip codes over is already in the search results. Describe your practice in a sentence. Bytown drafts a campaign in five minutes. A human reviews it. You stamp it. Ads run tomorrow.
Cancel anytime from your dashboard.